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Rajiv Vaidyanathan · Study

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Rajiv Vaidyanathan

16 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0001-8496-0276

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i1016

Citations943

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Most cited in this library

Who is the fairest of them all? An attributional approach to price fairness perceptions2003 · 276 citations
Strategic brand alliances: implications of ingredient branding for national and private label brands2000 · 168 citations
Use it or lose it: purchase acceleration effects of time‐limited promotions2003 · 150 citations
Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause‐related Marketing Communications2005 · 52 citations
The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students2007 · 50 citations

Works

16 shown

Asymmetric brand alliances: When joint promotions with strong brands hurt

Journal of Business Research·2021·2 authors

24citations

Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand?

Journal of Product & Brand Management·2018·4 authors

15citations

Using brand alliances with artists to expand retail brand personality

Journal of Business Research·2017·4 authors

36citations

Is font size a big deal? A transaction – acquisition utility perspective on comparative price promotions

Journal of Consumer Marketing·2016·2 authors

16citations

Managerial and Public Attitudes Toward Ethics in Marketing Research

Journal of Business Ethics·2011·3 authors

12citations

Interdependent self-construal in collectivist cultures: Effects on compliance in a cause-related marketing context

Journal of Marketing Communications·2011·3 authors

40citations

Journal of Marketing Education·2008·3 authors

15citations

The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students

Journal of Marketing Education·2007·3 authors

50citations

Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause‐related Marketing Communications

Journal of Marketing Communications·2005·2 authors

52citations

Use it or lose it: purchase acceleration effects of time‐limited promotions

Journal of Consumer Behaviour·2003·2 authors

150citations

Who is the fairest of them all? An attributional approach to price fairness perceptions

Journal of Business Research·2003·2 authors

276citations

Strategic brand alliances: implications of ingredient branding for national and private label brands

Journal of Product & Brand Management·2000·2 authors

168citations

The Role of Brand Familiarity in Internal Reference Price Formation: An Accessibility-Diagnosticity Perspective

Journal of Business and Psychology·2000·1 author

26citations

Deal evaluation and purchase intention: the impact of aspirational and market‐based internal reference prices

Journal of Product & Brand Management·2000·5 authors

23citations

An Exploratory Investigation of Computer Simulations, Student Preferences, and Performance

Journal of Education for Business·1998·2 authors

30citations

Enhancing Learning through Expert Systems in the Marketing Classroom: Learning Styles as a Moderating Factor

Marketing Education Review·1995·3 authors

10citations