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Fred W. Morgan · Study

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Fred W. Morgan

13 works· latest 2014· 2 institutionscluster: provisional

h-index12

i1012

Citations769

Works here13

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Most cited in this library

Services in Society and Academic Thought: An Historical Analysis2005 · 225 citations
The Job Characteristics of Industrial Salespersons: Relationship to Motivation and Satisfaction1982 · 116 citations
Satisfiers, Dissatisfiers, Criticals, and Neutrals: A Review of Their Relative Effects on Customer (Dis)Satisfaction2007 · 75 citations
Managing Trade Promotions in the Context of Market Power1999 · 69 citations
A Strategic Pricing Framework1990 · 65 citations

Works

13 shown

Historical Perspectives on Service-Dominant Logic

Routledge eBooks·2014·3 authors·chapter

47citations

Satisfiers, Dissatisfiers, Criticals, and Neutrals: A Review of Their Relative Effects on Customer (Dis)Satisfaction

·2007·3 authors·review

75citations

Services in Society and Academic Thought: An Historical Analysis

Journal of Macromarketing·2005·2 authors

225citations

Television Advertising Disclosures: An Empirical Assessment

Journal of Business and Psychology·2002·2 authors

19citations

Managing Trade Promotions in the Context of Market Power

Journal of the Academy of Marketing Science·1999·3 authors·Open access

69citations

Legal Dimensions of Salespersons' Statements: A Review and Managerial Suggestions

Journal of Marketing·1991·3 authors

43citations

A Strategic Pricing Framework

Journal of Services Marketing·1990·2 authors

65citations

Adaptive Selling—Insights from Social Cognition

Journal of Personal Selling and Sales Management·1990·2 authors·Open access

42citations

Tampered Goods: Legal Developments and Marketing Guidelines

Journal of Marketing·1988·1 author

17citations

Informal Group Influence among Situationally /Dispositionally-Oriented Consumers

Journal of the Academy of Marketing Science·1982·3 authors

31citations

The Job Characteristics of Industrial Salespersons: Relationship to Motivation and Satisfaction

Journal of Marketing·1982·3 authors

116citations

Students in Marketing Research Surrogates Vs. Role-Players

Journal of the Academy of Marketing Science·1979·1 author

17citations

Sales persons' and managers' perceptions of work environment and job performance

Industrial Marketing Management·1978·1 author

3citations