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Marc Fetscherin · Study
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Author
Marc Fetscherin
35 works
· latest 2022
· 3 institutions
cluster: provisional
ORCID 0000-0002-1547-0473
Works
35 shown
Brand love and brand addiction and their effects on consumers' negative behaviors
European Journal of Marketing
·
2022
·
4 authors
43
citations
Exploring masstige brands' antecedents and outcomes
International Journal of Consumer Studies
·
2022
·
4 authors
66
citations
Models for brand relationships
Journal of Product & Brand Management
·
2021
·
3 authors
·
Open access
44
citations
The five types of brand hate: How they affect consumer behavior
Journal of Business Research
·
2019
·
1 author
244
citations
Latest research on brand relationships: introduction to the special issue
Journal of Product & Brand Management
·
2019
·
4 authors
·
editorial
·
Open access
111
citations
Brand forgiveness
Journal of Product & Brand Management
·
2019
·
2 authors
113
citations
Trajectories of brand hate
Journal of Brand Management
·
2018
·
4 authors
·
Open access
203
citations
Determinants and outcomes of brand hate
Journal of Product & Brand Management
·
2017
·
3 authors
416
citations
Consumer-Brand Relationships: Theory And Practice
·
2017
·
3 authors
33
citations
How are brand names of Chinese companies perceived by Americans?
Journal of Product & Brand Management
·
2015
·
3 authors
24
citations
Consumer Brand Relationships
Palgrave Macmillan UK eBooks
·
2015
·
2 authors
·
book
20
citations
Consumer brand relationships : meaning, measuring, managing
·
2015
·
4 authors
15
citations
What type of relationship do we have with loved brands?
Journal of Consumer Marketing
·
2014
·
1 author
136
citations
Consumer brand relationships research: A bibliometric citation meta-analysis
Journal of Business Research
·
2014
·
2 authors
478
citations
Consumer brand relationships: A research landscape
Journal of Brand Management
·
2014
·
2 authors
·
Open access
88
citations
The effect of product category on consumer brand relationships
Journal of Product & Brand Management
·
2014
·
4 authors
113
citations
Export competitiveness patterns in Indian industries
Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness
·
2012
·
4 authors
43
citations
Corporate branding: an interdisciplinary literature review
European Journal of Marketing
·
2012
·
2 authors
178
citations
The globalization of Chinese enterprises
Thunderbird International Business Review
·
2012
·
5 authors
81
citations
A study of visual puffery in fragrance advertising
European Journal of Marketing
·
2012
·
2 authors
44
citations
Chinese International Investments
Palgrave Macmillan UK eBooks
·
2012
·
3 authors
·
book
·
Open access
59
citations
Corporate Social Responsibility in Emerging Markets
Management International Review
·
2010
·
5 authors
235
citations
The determinants and measurement of a country brand: the country brand strength index
International Marketing Review
·
2010
·
1 author
312
citations
The effects of the country of brand and the country of manufacturing of automobiles
International Marketing Review
·
2010
·
2 authors
119
citations
Usage of public corporate communications of social responsibility in Brazil, Russia, India and China (BRIC)
International Journal of Emerging Markets
·
2010
·
5 authors
123
citations
30 Years of foreign direct investment to China: An interdisciplinary literature review
International Business Review
·
2009
·
3 authors
153
citations
CSR Communication Intensity in Chinese and Indian Multinational Companies
Corporate Governance An International Review
·
2009
·
5 authors
260
citations
Country of Origin Effect on U.S. Consumers’ Brand Personality Perception of Automobiles from China and India
Multinational Business Review
·
2009
·
2 authors
26
citations
Importance of Cultural and Risk Aspects in Music Piacy: A Cross-National Comparison among University Students
Journal of electronic commerce research
·
2009
·
1 author
19
citations
Valuating brand equity and product-related attributes in the context of the German automobile market
Journal of Brand Management
·
2008
·
2 authors
24
citations
USER ACCEPTANCE OF VIRTUAL WORLDS
·
2008
·
2 authors
183
citations
Business Models for Content Delivery: An Empirical Analysis of the Newspaper and Magazine Industry
The International Journal on Media Management
·
2004
·
2 authors
54
citations
Movie piracy on peer-to-peer networks—the case of KaZaA
Telematics and Informatics
·
2004
·
1 author
20
citations
Music piracy on peer-to-peer networks
·
2004
·
2 authors
·
other
19
citations
Evaluating Consumer Acceptance for Protected Digital Content
Lecture notes in computer science
·
2003
·
1 author
·
other
15
citations