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François Marticotte · Study
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Author
François Marticotte
3 works
· latest 2017
· 1 institutions
cluster: provisional
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Citations
950
Works here
3
10
16
17
Most cited in this library
e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context
2010 · 700 citations
The impact of brand evangelism on oppositional referrals towards a rival brand
2016 · 135 citations
Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand
2017 · 115 citations
Works
3 shown
Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand
Journal of Business Research
·
2017
·
2 authors
115
citations
The impact of brand evangelism on oppositional referrals towards a rival brand
Journal of Product & Brand Management
·
2016
·
3 authors
135
citations
e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration
·
2010
·
4 authors
700
citations