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Tanja Kesić · Study

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Tanja Kesić

2 works· latest 2007· 1 institutionscluster: provisionalORCID 0000-0002-2849-102X

h-index2

i102

Citations36

Works here2

05

07

Most cited in this library

Analysis of Consumers' Attitudes toward Interactivity and Relationship Personalization as Contemporary Developments in Interactive Marketing Communication2007 · 24 citations
The Influence of Animosity, Xenophilia and Ethnocentric Tendencies on Consumers' Willingness to Buy Foreign Products (The Case of Croatia)2005 · 12 citations

Works

2 shown

Analysis of Consumers' Attitudes toward Interactivity and Relationship Personalization as Contemporary Developments in Interactive Marketing Communication

Journal of Marketing Communications·2007·2 authors·Open access

24citations

The Influence of Animosity, Xenophilia and Ethnocentric Tendencies on Consumers' Willingness to Buy Foreign Products (The Case of Croatia)

·2005·3 authors

12citations