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Chin‐Ching Yin · Study

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Chin‐Ching Yin

4 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0002-7745-5383

h-index4

i104

Citations162

Works here4

21

22

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24

Most cited in this library

How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behavior2022 · 104 citations
(Dis)satisfied with your choices? How to align online consumer’s self-awareness, time pressure and self-consciousness2021 · 24 citations
Telling an authentic story by aligning with your product type and price2023 · 21 citations
Integrating or tailoring? Optimizing touchpoints for enhanced omnichannel customer experience2024 · 13 citations

Works

4 shown

Integrating or tailoring? Optimizing touchpoints for enhanced omnichannel customer experience

Journal of Research in Interactive Marketing·2024·1 author

13citations

Telling an authentic story by aligning with your product type and price

Journal of Business Research·2023·5 authors

21citations

How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behavior

Journal of Retailing and Consumer Services·2022·3 authors

104citations

(Dis)satisfied with your choices? How to align online consumer’s self-awareness, time pressure and self-consciousness

European Journal of Marketing·2021·4 authors

24citations