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Katrin Merfeld · Study

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Katrin Merfeld

9 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0002-5324-213X

h-index9

i109

Citations435

Works here9

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25

Most cited in this library

Technology-enabled personalization in retail stores: Understanding drivers and barriers2020 · 211 citations
Yours, mine, and ours: A user-centric analysis of opportunities and challenges in peer-to-peer asset sharing2017 · 64 citations
Technology-enabled personalization: Impact of smart technology choice on consumer shopping behavior2022 · 64 citations
Spillover effects from unintended trials on attitude and behavior: Promoting new products through access‐based services2020 · 20 citations
Exploring motivations for multimodal commuting: A hierarchical means-end chain analysis2023 · 17 citations

Works

9 shown

In-store technology personalization: A typology and research agenda based on type of automation and data collection

Journal of Business Research·2025·5 authors·Open access

14citations

The B2B sharing economy: Framework, implications, and future research

Journal of Business Research·2025·5 authors·Open access

17citations

Exploring motivations for multimodal commuting: A hierarchical means-end chain analysis

Transportation Research Part A Policy and Practice·2023·3 authors·Open access

17citations

Technology-enabled personalization: Impact of smart technology choice on consumer shopping behavior

Technological Forecasting and Social Change·2022·4 authors·Open access

64citations

Buying to share: How prosumption promotes purchases in peer-to-peer asset sharing

Journal of Business Research·2022·5 authors·Open access

14citations

Technology-enabled personalization in retail stores: Understanding drivers and barriers

Journal of Business Research·2020·4 authors·Open access

211citations

Spillover effects from unintended trials on attitude and behavior: Promoting new products through access‐based services

Psychology and Marketing·2020·4 authors

20citations

Yours, mine, and ours: A user-centric analysis of opportunities and challenges in peer-to-peer asset sharing

Business Horizons·2017·3 authors

64citations

You Are What You Share: Understanding Participation Motives in Peer-to-Peer Carsharing

Lecture notes in mobility·2017·3 authors·chapter

14citations