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Alicia Barroso · Study

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Alicia Barroso

4 works· latest 2013· 1 institutionscluster: provisionalORCID 0000-0003-4921-6796

h-index4

i104

Citations237

Works here4

07

12

13

Most cited in this library

Product proliferation strategies and firm performance: The moderating role of product space complexity2013 · 91 citations
Advertising and Consumer Awareness of New, Differentiated Products2012 · 68 citations
Corporate social responsibility and inventory policy2012 · 54 citations
Advertising and Consumer Awareness of a New Product2007 · 24 citations

Works

4 shown

Product proliferation strategies and firm performance: The moderating role of product space complexity

Strategic Management Journal·2013·2 authors

91citations

Advertising and Consumer Awareness of New, Differentiated Products

Journal of Marketing Research·2012·2 authors·Open access

68citations

Corporate social responsibility and inventory policy

International Journal of Production Economics·2012·4 authors·Open access

54citations

Advertising and Consumer Awareness of a New Product

·2007·1 author

24citations