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Rouyi Lee · Study

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Rouyi Lee

1 works· latest 2021cluster: provisional

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Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination2021 · 106 citations

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Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination

Journal of Fashion Marketing and Management·2021·4 authors·Open access

106citations