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Hang T. Nguyen · Study
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Author
Hang T. Nguyen
8 works
· latest 2020
· 3 institutions
cluster: provisional
ORCID 0000-0001-7712-2485
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Citations
739
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Most cited in this library
More than Fit: Brand Extension Authenticity
2012 · 337 citations
Influence of Social Media Emotional Word of Mouth on Institutional Investors’ Decisions and Firm Value
2019 · 159 citations
Cross‐generational knowledge flows in edge organizations
2007 · 88 citations
Tournament-Based Incentives, Corporate Cash Holdings, and the Value of Cash
2017 · 51 citations
Brand portfolio coherence: Scale development and empirical demonstration
2017 · 47 citations
Works
8 shown
Antecedents and financial impacts of building brand love
International Journal of Research in Marketing
·
2020
·
2 authors
35
citations
Influence of Social Media Emotional Word of Mouth on Institutional Investors’ Decisions and Firm Value
Management Science
·
2019
·
3 authors
159
citations
Original brands in competition against high quality copycats
European Journal of Marketing
·
2018
·
2 authors
·
Open access
20
citations
Brand portfolio coherence: Scale development and empirical demonstration
International Journal of Research in Marketing
·
2017
·
3 authors
47
citations
Tournament-Based Incentives, Corporate Cash Holdings, and the Value of Cash
Journal of Financial and Quantitative Analysis
·
2017
·
3 authors
·
Open access
51
citations
More than Fit: Brand Extension Authenticity
Journal of Marketing Research
·
2012
·
3 authors
·
Open access
337
citations
Cross‐generational knowledge flows in edge organizations
Industrial Management & Data Systems
·
2007
·
5 authors
88
citations
Cross-Generational Knowledge Flows in Edge Organizations: Research in Progress
Defense Technical Information Center (DTIC)
·
2007
·
4 authors
2
citations