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Marcel van Aalst · Study

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Marcel van Aalst

3 works· latest 2002· 1 institutionscluster: provisional

h-index3

i103

Citations251

Works here3

00

02

Most cited in this library

Consumer Perception and Evaluation of Waiting Time: A Field Experiment2002 · 210 citations
Consumer Perception and Evaluation of Waiting Time: A Field Experiment2002 · 25 citations
The effectiveness of direct response radio commercials2000 · 16 citations

Works

3 shown

Consumer Perception and Evaluation of Waiting Time: A Field Experiment

Journal of Consumer Psychology·2002·3 authors

25citations

Consumer Perception and Evaluation of Waiting Time: A Field Experiment

Journal of Consumer Psychology·2002·3 authors·Open access

210citations

The effectiveness of direct response radio commercials

European Journal of Marketing·2000·3 authors

16citations