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Wonkyung Kim · Study

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Wonkyung Kim

3 works· latest 2020· 2 institutionscluster: provisionalORCID 0000-0002-8928-0330

h-index3

i103

Citations247

Works here3

17

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20

Most cited in this library

The Psychological Effects of Playing Exergames: A Systematic Review2017 · 125 citations
Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building2019 · 95 citations
Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content2020 · 27 citations

Works

3 shown

Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content

International Journal of Advertising·2020·4 authors

27citations

Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building

Journal of Product & Brand Management·2019·4 authors

95citations

The Psychological Effects of Playing Exergames: A Systematic Review

Cyberpsychology Behavior and Social Networking·2017·4 authors·review

125citations