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Philip J. Gendall

29 works· latest 2020· 2 institutionscluster: provisionalORCID 0000-0002-2459-6393

h-index20

i1027

Citations1,784

Works here29

Most cited in this library

Psychological distress, anxiety, family violence, suicidality, and wellbeing in New Zealand during the COVID-19 lockdown: A cross-sectional study2020 · 380 citations
An Investigation of Factors Associated With Student Participation in Study Abroad2009 · 199 citations
Consumer Loyalty: Singular, Additive or Interactive?2005 · 138 citations
Sponsorship and advertising: a comparison of their effects1997 · 91 citations
Market segmentation1996 · 90 citations

Works

29 shown

Strengths and vulnerabilities of teenagers who skateboard for transport in New Zealand

Journal of Transport & Health·2020·3 authors

4citations

Psychological distress, anxiety, family violence, suicidality, and wellbeing in New Zealand during the COVID-19 lockdown: A cross-sectional study

PLoS ONE·2020·9 authors·Open access

380citations

Transport behaviours among older teenagers from semi‐rural New Zealand

Australian and New Zealand Journal of Public Health·2018·5 authors·Open access

11citations

Is the ‘happy wanderer’ really happy? Transport and life satisfaction among older teenagers in rural New Zealand

Journal of Transport & Health·2018·5 authors

6citations

Predicting blood donation behaviour: further application of the theory of planned behaviour

Journal of Social Marketing·2011·3 authors

61citations

Colors, Brands, and Trademarks

Journal of Advertising Research·2010·2 authors

An Investigation of Factors Associated With Student Participation in Study Abroad

Journal of Studies in International Education·2009·7 authors

199citations

An Analysis of Consumers' Responses to Cause Related Marketing

Journal of Nonprofit & Public Sector Marketing·2008·2 authors

45citations

Understanding and predicting human behaviour

·2008·2 authors

15citations

Message framing effects on price discounting

Journal of Product & Brand Management·2006·3 authors

72citations

Fact and Fallacy in Retention Marketing

Journal of Marketing Management·2006·3 authors

60citations

Consumer Loyalty: Singular, Additive or Interactive?

Australasian Marketing Journal (AMJ)·2005·4 authors

138citations

Testing Dick and Basu'S Customer Loyalty Model

Australasian Marketing Journal (AMJ)·2004·2 authors

61citations

Predicting Willingness to Donate Blood

Australasian Marketing Journal (AMJ)·2003·3 authors

29citations

Ambush marketing: More than just a commercial irritant?

Entertainment Law·2002·2 authors

42citations

When Do Ex-Sponsors Become Ambush Marketers?

International Journal of Sports Marketing and Sponsorship·2002·2 authors

15citations

Descriptive and evaluative attributes: what relevance to marketers?

Journal of Product & Brand Management·2000·4 authors

60citations

Estimating the effect of odd pricing

Journal of Product & Brand Management·1998·1 author

38citations

Audit Committees in Private and Public Sector Corporates in New Zealand: An Empirical Investigation

International Journal of Auditing·1998·2 authors·Open access

30citations

The effect of odd pricing on demand

European Journal of Marketing·1997·3 authors

69citations

Sponsorship and advertising: a comparison of their effects

Journal of Marketing Communications·1997·4 authors

91citations

Market segmentation

Journal of Marketing Practice Applied Marketing Science·1996·3 authors

90citations

An Empirical Test of Product Sampling and Couponing

Market Research Society Journal·1995·3 authors

16citations

The Effect of Product Sampling and Couponing on Purchase Behaviour: Some Empirical Evidence

International Journal of Advertising·1995·3 authors

19citations

Sponsorship Management and Evaluation

Journal of Promotion Management·1993·2 authors

27citations

Market Segmentation

Asia-Australia Marketing Journal·1993·3 authors

15citations

The Effect of Product Sampling on Product Trial, Purchase and Conversion

International Journal of Advertising·1992·2 authors

34citations

Predicting Purchase Behaviour

·1991·4 authors

77citations