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Michael D. Bernacchi · Study

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Michael D. Bernacchi

6 works· latest 2013· 1 institutionscluster: provisional

h-index4

i104

Citations756

Works here6

04

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13

Most cited in this library

Lasting customer loyalty: a total customer experience approach2006 · 479 citations
Customer value‐chain involvement for co‐creating customer delight2004 · 129 citations
Word of Mouse: CSR Communication and the Social Media2013 · 110 citations
Buyer–Seller Information Asymmetry: Challenges to Distributive and Corrective Justice2007 · 35 citations
Governmental and Corporate Role in Diffusing Development Technologies: Ethical Macromarketing Imperatives2005 · 2 citations

Works

6 shown

Word of Mouse: CSR Communication and the Social Media

International management review·2013·3 authors

110citations

Catalytic Social Entrepreneurship to Combat Desperate Poverty: A Systems Approach

International Journal of Management Studies·2013·3 authors·Open access

1citations

Buyer–Seller Information Asymmetry: Challenges to Distributive and Corrective Justice

Journal of Macromarketing·2007·3 authors

35citations

Lasting customer loyalty: a total customer experience approach

Journal of Consumer Marketing·2006·3 authors

479citations

Governmental and Corporate Role in Diffusing Development Technologies: Ethical Macromarketing Imperatives

Journal of Nonprofit & Public Sector Marketing·2005·3 authors

2citations

Customer value‐chain involvement for co‐creating customer delight

Journal of Consumer Marketing·2004·3 authors

129citations