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Nayyar Kazmi · Study
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Nayyar Kazmi
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· latest 2025
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Optimizing Promotional Campaigns to Maximize Customer Lifetime Value: A Dynamic Learning Approach
2025 · 17 citations
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Optimizing Promotional Campaigns to Maximize Customer Lifetime Value: A Dynamic Learning Approach
Journal of Service Research
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2025
·
4 authors
·
Open access
17
citations