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Iin Mayasari · Study

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Iin Mayasari

7 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0002-9196-4467

h-index7

i106

Citations111

Works here7

18

21

22

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24

Most cited in this library

MOTIVATIONAL FACTORS OF THE COLLABORATIVE CONSUMPTION IN THE ERA OF SHARING ECONOMY2018 · 27 citations
Counterfeit Purchase Intention of Fashion Brands: The Personal Values and Social Aspect of Consumers as Determinants2022 · 20 citations
Small medium enterprises technology acceptance model: A conceptual review2018 · 14 citations
The factors that influence small and medium enterprises’ intention to adopt the government credit program2021 · 14 citations
Examining the Role of Social Media Marketing on Brand Love and Its Impact on Brand Centrality: The Study of Local Fashion Brands for the Millennials2023 · 14 citations

Works

7 shown

Investigating the role of brand love on brand advocacy in the local eco hijab fashion industry

Journal of Islamic marketing·2024·4 authors

13citations

Examining the Role of Social Media Marketing on Brand Love and Its Impact on Brand Centrality: The Study of Local Fashion Brands for the Millennials

Journal of Indonesian Economy and Business·2023·5 authors·Open access

14citations

Analysis of the extrinsic and intrinsic aspects of the technology acceptance model associated with the learning management system during the COVID-19 pandemic

VINE Journal of Information and Knowledge Management Systems·2022·4 authors

9citations

Counterfeit Purchase Intention of Fashion Brands: The Personal Values and Social Aspect of Consumers as Determinants

Gadjah Mada International Journal of Business·2022·5 authors·Open access

20citations

The factors that influence small and medium enterprises’ intention to adopt the government credit program

Journal of Research in Marketing and Entrepreneurship·2021·3 authors

14citations

MOTIVATIONAL FACTORS OF THE COLLABORATIVE CONSUMPTION IN THE ERA OF SHARING ECONOMY

Gadjah Mada International Journal of Business·2018·2 authors·Open access

27citations

Small medium enterprises technology acceptance model: A conceptual review

International Journal of Business and Society·2018·3 authors·review·Open access

14citations