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Ramasubramanian Sundararajan · Study
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Author
Ramasubramanian Sundararajan
4 works
· latest 2017
· 2 institutions
cluster: provisional
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Citations
57
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Most cited in this library
A metric for customer lifetime value of credit card customers
2008 · 19 citations
Marketing Optimization in Retail Banking
2011 · 14 citations
Constructing bundled offers for airline customers
2017 · 14 citations
Discovering patterns in traveler behaviour using segmentation
2016 · 10 citations
Works
4 shown
Constructing bundled offers for airline customers
Journal of Revenue and Pricing Management
·
2017
·
5 authors
14
citations
Discovering patterns in traveler behaviour using segmentation
Journal of Revenue and Pricing Management
·
2016
·
3 authors
10
citations
Marketing Optimization in Retail Banking
INFORMS Journal on Applied Analytics
·
2011
·
8 authors
14
citations
A metric for customer lifetime value of credit card customers
Journal of Database Marketing & Customer Strategy Management
·
2008
·
5 authors
·
Open access
19
citations