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Belinda Barton · Study
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Belinda Barton
1 works
· latest 2022
· 1 institutions
cluster: provisional
ORCID 0000-0002-1479-410X
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Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions
2022 · 148 citations
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Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions
Journal of Retailing
·
2022
·
3 authors
·
review
·
Open access
148
citations