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Jacqueline Burgess · Study

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Jacqueline Burgess

8 works· latest 2026· 1 institutionscluster: provisionalORCID 0000-0002-3261-9938

h-index6

i103

Citations109

Works here8

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Most cited in this library

Developing professional networks: the missing link to graduate employability2021 · 59 citations
An Examination of the Four Factors of Brand Resonance and their Theoretical Application to Video Games2014 · 12 citations
Investigating consumer perceptions of brand inauthenticity in a narrative brand ending2023 · 10 citations
The Effect of a Brand Transgression on a Politician’s Brand Resonance: The Case of Kevin Rudd2017 · 8 citations
The Final Word on sports podcasts: Audience perceptions of media engagement and news consumption2022 · 8 citations

Works

8 shown

Managing the Authenticity of Narrative Brands

Routledge eBooks·2026·1 author·book

3citations

‘The theatre was dark’: exploring regional Australian theatre’s resilient response to COVID-19

Regional Studies·2023·3 authors·Open access

2citations

Investigating consumer perceptions of brand inauthenticity in a narrative brand ending

Journal of Product & Brand Management·2023·2 authors

10citations

The Final Word on sports podcasts: Audience perceptions of media engagement and news consumption

Media International Australia·2022·3 authors

8citations

Developing professional networks: the missing link to graduate employability

Education + Training·2021·4 authors

59citations

Exploring lack of closure as a brand transgression

Journal of Consumer Marketing·2021·2 authors

7citations

The Effect of a Brand Transgression on a Politician’s Brand Resonance: The Case of Kevin Rudd

Journal of Political Marketing·2017·3 authors

8citations

An Examination of the Four Factors of Brand Resonance and their Theoretical Application to Video Games

USC Research Bank (University of the Sunshine Coast)·2014·2 authors·Open access

12citations