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Eric J. Zanot · Study

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Eric J. Zanot

5 works· latest 1985· 1 institutionscluster: provisional

h-index5

i105

Citations250

Works here5

80

83

84

85

Most cited in this library

Public Attitudes towards Advertising1984 · 129 citations
Public Perceptions of Subliminal Advertising1983 · 53 citations
Unseen but Effective Advertising Regulation: The Clearance Process1985 · 32 citations
Suspension of the NAB Code and its Effect on Regulation of Advertising1984 · 19 citations
A Review of Eight Years of Narb Casework: Guidelines and Parameters of Deceptive Advertising1980 · 17 citations

Works

5 shown

Unseen but Effective Advertising Regulation: The Clearance Process

Journal of Advertising·1985·1 author

32citations

Suspension of the NAB Code and its Effect on Regulation of Advertising

Journalism Quarterly·1984·2 authors

19citations

Public Attitudes towards Advertising

International Journal of Advertising·1984·1 author

129citations

Public Perceptions of Subliminal Advertising

Journal of Advertising·1983·3 authors

53citations

A Review of Eight Years of Narb Casework: Guidelines and Parameters of Deceptive Advertising

Journal of Advertising·1980·1 author

17citations