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Nor Asiah Omar · Study
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Author
Nor Asiah Omar
31 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0003-2599-7727
Works
31 shown
Appraisal factors of sustainable purchase intentions in online shopping platform context: PLS-SEM with theory extensions
Journal of Retailing and Consumer Services
·
2024
·
2 authors
16
citations
Impulsive hotel consumption intention in live streaming E-commerce settings: Moderating role of impulsive consumption tendency using two-stage SEM
International Journal of Hospitality Management
·
2023
·
6 authors
57
citations
Marketing Decision Support System Based on Data Mining Technology
Applied Sciences
·
2023
·
3 authors
·
Open access
29
citations
Nexus between Brand Love, Loyalty, Affective Commitment and Positive Word of Mouth: In the Context of Social Identity Theory
Sustainability
·
2023
·
2 authors
·
Open access
19
citations
Modeling Consumers’ Usage Intention of Augmented Reality in Online Buying Context: Empirical Setting with Measurement Development
Journal of Global Marketing
·
2022
·
6 authors
24
citations
Does the relationship marketing orientation of an entrepreneur support agency improve performance? Evidence from small- and medium-size enterprises in Malaysia
PLoS ONE
·
2022
·
5 authors
·
Open access
10
citations
The panic buying behavior of consumers during the COVID-19 pandemic: Examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety
Journal of Retailing and Consumer Services
·
2021
·
4 authors
·
Open access
253
citations
Can Corporate Ethics Programs Reduce Unethical Behavior? Threat Appraisal or Coping Appraisal
Journal of Business Ethics
·
2021
·
5 authors
56
citations
Applying an Extended Theory of Planned Behavior to Sustainable Food Consumption
Sustainability
·
2020
·
5 authors
·
Open access
82
citations
The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis
Iranian journal of management studies
·
2020
·
5 authors
·
Open access
27
citations
Analysing the Mediating Effects of Job Satisfaction and Dissatisfaction on Employee Voluntary Turnover Intention
Jurnal Pengurusan
·
2020
·
3 authors
3
citations
THE INFLUENCE OF SELF-EFFICACY, MOTIVATION, AND INDEPENDENCE ON STUDENTS’ ENTREPRENEURIAL INTENTIONS
Journal of Nusantara Studies (JONUS)
·
2019
·
4 authors
·
Open access
27
citations
Factors Affecting Energy-Efficient Household Products Buying Intention: Empirical Study
Environmental and Climate Technologies
·
2019
·
5 authors
·
Open access
43
citations
Perceived retailer innovativeness and brand equity: mediation of consumer engagement
Service Industries Journal
·
2018
·
4 authors
62
citations
Relationship between entrepreneur’s traits and cloud computing adoption among malay-owned SMEs in Malaysia
Cuadernos de Gestión
·
2017
·
5 authors
·
Open access
12
citations
Exploring the influence of store attributes on customer experience and customer engagement
International Journal of Retail & Distribution Management
·
2017
·
2 authors
96
citations
Examination of Factors Affecting Youths’ Entrepreneurial Intention: A Cross-Sectional Study
Information Management and Business Review
·
2016
·
3 authors
·
Open access
21
citations
Measuring halal brand association (HalBA) for Islamic banks
Journal of Islamic marketing
·
2016
·
3 authors
35
citations
The Effect of Customer–Brand Relationship Investments' Dimensions on Customer Engagement in Emerging Markets
Journal of Relationship Marketing
·
2016
·
4 authors
39
citations
The Effect of Entrepreneurial Orientation, Innovation Capability and Knowledge Creation on Firm Performance: A Perspective on Small Scale Entrepreneurs
Jurnal Pengurusan
·
2016
·
3 authors
49
citations
Entrepreneurial Training of Low-Income Women Micro Enterprises in the Service Sector in Malaysia: Understanding the Problems and Challenges
Journal of Social and Development Sciences
·
2014
·
2 authors
·
Open access
21
citations
Small-scale households renewable energy usage intention: Theoretical development and empirical settings
Renewable Energy
·
2014
·
6 authors
195
citations
Compulsive buying and credit card misuse among credit card holders: The roles of self-esteem, materialism, impulsive buying and budget constraint
Intangible Capital
·
2014
·
4 authors
·
Open access
92
citations
EXPLORING THE EFFECT OF INTERNET MARKETING ORIENTATION, LEARNING ORIENTATION AND MARKET ORIENTATION ON INNOVATIVENESS AND PERFORMANCE: SME (EXPORTERS) PERSPECTIVES
Journal of Business Economics and Management
·
2013
·
2 authors
·
Open access
46
citations
Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from Malaysia
Measuring Business Excellence
·
2013
·
4 authors
41
citations
Empirical Study of Theory of Reason Action (TRA) Model for ICT Adoption among the Malay Based SMEs in Malaysia
Business Management and Strategy
·
2012
·
5 authors
·
Open access
13
citations
Important Determinant of Consumers' Retail Selection Decision in Malaysia
·
2012
·
4 authors
24
citations
Measuring service quality in retail loyalty programmes (LPSQual)
International Journal of Retail & Distribution Management
·
2011
·
2 authors
43
citations
RETAIL LOYALTY PROGRAMS IN MALAYSIA: THE RELATIONSHIP OF EQUITY, VALUE, SATISFACTION, TRUST, AND LOYALTY AMONG CARDHOLDERS / MAŽMENINĖS PREKYBOS LOJALUMO PROGRAMOS MALAIZIJOJE: NUOSAVAS KAPITALAS, VERTĖ, PASITENKINIMAS, PASITIKĖJIMAS IR LOJALUMAS
Journal of Business Economics and Management
·
2011
·
4 authors
·
Open access
36
citations
An Empirical Study of Success Factors of Women Entrepreneurs in Southern Region in Malaysia
International Journal of Economics and Finance
·
2011
·
3 authors
·
Open access
184
citations
Parents` perceived service quality, satisfaction and trust of a childcare center : implication on loyalty
Universiti Putra Malaysia Institutional Repository (Universiti Putra Malaysia)
·
2009
·
4 authors
34
citations