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Vanessa Rahe · Study
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Vanessa Rahe
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· latest 2020
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cluster: provisional
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How users approach novel media products: brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market
2020 · 35 citations
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How users approach novel media products: brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market
Journal of Media Business Studies
·
2020
·
3 authors
35
citations