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Liyin Jin · Study

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Liyin Jin

23 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0001-6755-9640

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i1017

Citations937

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Most cited in this library

Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference2016 · 135 citations
When giving money does not work: The differential effects of monetary versus in-kind rewards in referral reward programs2013 · 123 citations
Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour services2011 · 99 citations
How Power States Influence Consumers' Perceptions of Price Unfairness2013 · 83 citations
Step by step: Sub-goals as a source of motivation2017 · 70 citations

Works

23 shown

How to encourage consumers' ongoing participation in physical exercise via feedback: Evidence from a longitudinal field experiment

China Economic Review·2024·4 authors

1citations

Feedback‐induced action–outcome associations increase consumer impatience

Journal of Consumer Psychology·2023·3 authors

5citations

The divergent impact of reward magnitude on goal eagerness and effort investment

Organizational Behavior and Human Decision Processes·2021·4 authors

3citations

The effect of smart and connected products on consumer brand choice concentration

Journal of Business Research·2021·3 authors

24citations

The Impact of Online Platforms’ Revenue Model on Consumers’ Ethical Inferences

Journal of Business Ethics·2021·2 authors

29citations

Nudging: The unexpected impact on observers' inference of donors' prosocial behavior

Social Behavior and Personality An International Journal·2020·2 authors·Open access

7

citations

The shifting preference for contingent rewards in goal pursuit.

Journal of Personality and Social Psychology·2018·3 authors

2citations

How Power States Influence the Persuasiveness of Top‐Dog versus Underdog Appeals

Journal of Consumer Psychology·2018·2 authors

44citations

How the frequency and amount of corporate donations affect consumer perception and behavioral responses

Journal of the Academy of Marketing Science·2018·2 authors

53citations

Step by step: Sub-goals as a source of motivation

Organizational Behavior and Human Decision Processes·2017·3 authors

70citations

How winning changes motivation in multiphase competitions.

Journal of Personality and Social Psychology·2017·3 authors

29citations

Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference

Journal of Consumer Research·2016·3 authors

135citations

Climbing the Wrong Ladder: The Mismatch between Consumers' Preference for Subgoal Sequences and Actual Goal Performance

Journal of Marketing Research·2015·3 authors

18citations

Preference Reversal of Indulgent Rewards As a Dynamic Self-Control Mechanism

ACR North American Advances·2015·3 authors

0citations

The Effect of the Sense of Power on Chinese Consumers’ Uniqueness-Seeking Behavior

Journal of International Consumer Marketing·2013·4 authors

20citations

When giving money does not work: The differential effects of monetary versus in-kind rewards in referral reward programs

International Journal of Research in Marketing·2013·2 authors·Open access

123citations

How Power States Influence Consumers' Perceptions of Price Unfairness

Journal of Consumer Research·2013·3 authors

83citations

The Unexpected Positive Impact of Fixed Structures on Goal Completion

Journal of Consumer Research·2013·3 authors

18citations

Extend to online or offline? The effects of web-brand extension mode, similarity, and brand concept on consumer evaluation

Journal of Marketing Management·2013·2 authors

12citations

Designing Service Guarantees With Construal Fit

Journal of Service Research·2012·2 authors

51citations

Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour services

Tourism Management·2011·3 authors

99citations

Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers

Journal of Consumer Marketing·2010·3 authors

64citations

Determinants of customers' complaint intention

Nankai Business Review International·2010·1 author

47citations