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Kokil Jain · Study
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Author
Kokil Jain
15 works
· latest 2026
· 2 institutions
cluster: provisional
ORCID 0000-0001-5465-5772
Works
15 shown
Plastic Bank, Canada: social plastic to create sustainable business
Emerald Emerging Markets Case Studies
·
2026
·
3 authors
0
citations
Inclusive entrepreneurship ecosystem for PwDs: a reflection on SDGs
International Journal of Manpower
·
2024
·
5 authors
16
citations
Understanding senior citizens’ intentions to use virtual reality for religious tourism in India: a behavioural reasoning theory perspective
Tourism Recreation Research
·
2023
·
4 authors
32
citations
Gen Xers: Perceived barriers and motivators to fashion renting from the Indian cultural context
Journal of Consumer Behaviour
·
2023
·
4 authors
·
Open access
17
citations
Motives of the self and brand hate
Journal of Consumer Marketing
·
2022
·
3 authors
17
citations
Voice of the stars - exploring the outcomes of online celebrity activism
Journal of Strategic Marketing
·
2021
·
3 authors
20
citations
Mainstreaming fashion rental consumption: A systematic and thematic review of literature
Journal of Business Research
·
2021
·
6 authors
·
Open access
86
citations
The role of organizational culture and voluntariness in the adoption of artificial intelligence for disaster relief operations
International Journal of Manpower
·
2021
·
5 authors
67
citations
Brand bravery: conceptualization, scale development and validation
Journal of Product & Brand Management
·
2020
·
4 authors
21
citations
Effect of online political incivility on partisan attitude: role of issue involvement, moral identity and incivility accountability
Online Information Review
·
2020
·
3 authors
17
citations
Customer engagement and relationships in multi-actor service ecosystems
Journal of Business Research
·
2020
·
4 authors
·
editorial
34
citations
Effect of service transgressions on distant third-party customers: The role of moral identity and moral judgment
Journal of Business Research
·
2020
·
3 authors
54
citations
Negative outcomes of positive brand relationships
Journal of Consumer Marketing
·
2019
·
2 authors
82
citations
Factors affecting the adoption of fashion mobile shopping applications
Journal of Global Fashion Marketing
·
2019
·
3 authors
59
citations
An empirical study of factors determining wearable fitness tracker continuance among actual users
International Journal of Technology Marketing
·
2018
·
3 authors
36
citations