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Jeongwon Yang · Study
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Author
Jeongwon Yang
8 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0001-9534-8402
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Citations
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Most cited in this library
Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual Influencers’ Climate Change Messaging
2022 · 123 citations
Virtual Influencers vs. Human Influencers in the Context of Influencer Marketing: The Moderating Role of Machine Heuristic on Perceived Authenticity of Influencers
2024 · 121 citations
Human versus Virtual Influencer: The Effect of Humanness and Interactivity on Persuasive CSR Messaging
2023 · 111 citations
“Others are more vulnerable to fake news than I Am”: Third-person effect of COVID-19 fake news on social media users
2021 · 110 citations
Deny or bolster? A comparative study of crisis communication strategies between Trump and Cuomo in COVID-19
2022 · 30 citations
Works
8 shown
Virtual Influencers vs. Human Influencers in the Context of Influencer Marketing: The Moderating Role of Machine Heuristic on Perceived Authenticity of Influencers
International Journal of Human-Computer Interaction
·
2024
·
4 authors
·
Open access
121
citations
Human versus Virtual Influencer: The Effect of Humanness and Interactivity on Persuasive CSR Messaging
Journal of Interactive Advertising
·
2023
·
4 authors
111
citations
Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual Influencers’ Climate Change Messaging
Journal of Promotion Management
·
2022
·
4 authors
123
citations
Deny or bolster? A comparative study of crisis communication strategies between Trump and Cuomo in COVID-19
Public Relations Review
·
2022
·
2 authors
·
Open access
30
citations
Combating pandemic: an exploration of social media users’ risk information seeking during the COVID-19 outbreak
Journal of Risk Research
·
2021
·
1 author
27
citations
“Others are more vulnerable to fake news than I Am”: Third-person effect of COVID-19 fake news on social media users
Computers in Human Behavior
·
2021
·
2 authors
·
Open access
110
citations
Share or not? Effects of Stereotypes on Social Media Engagement Using the Stereotype Content Model
Journalism Practice
·
2021
·
3 authors
15
citations
Framing the MERS information crisis: An analysis on online news media's rumour coverage
Journal of Contingencies and Crisis Management
·
2020
·
2 authors
14
citations