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David Goyeneche · Study

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David Goyeneche

1 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0001-9870-7458

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Framing brand concept of vertical line extensions: The moderating role of believability2024 · 5 citations

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Framing brand concept of vertical line extensions: The moderating role of believability

Journal of Consumer Behaviour·2024·3 authors·Open access

5citations