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Ani Nur Kumaladewi · Study

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Ani Nur Kumaladewi

1 works· latest 2023· 1 institutionscluster: provisional

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When Celebrities Sell Cakes: The Influence of Brand and Celebrity Credibility on Consumers’ Purchase Intentions2023 · 6 citations

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When Celebrities Sell Cakes: The Influence of Brand and Celebrity Credibility on Consumers’ Purchase Intentions

Advances in economics, business and management research/Advances in Economics, Business and Management Research·2023·3 authors·chapter·Open access

6citations