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Ian Mei Zeng · Study
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Ian Mei Zeng
1 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0009-0005-0409-4379
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Neuromarketing: Evaluating Consumer Emotions and Preferences to Improve Business Marketing Management
2023 · 9 citations
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Neuromarketing: Evaluating Consumer Emotions and Preferences to Improve Business Marketing Management
Proceedings of the ... European conference on management, leadership and governance
·
2023
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2 authors
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other
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Open access
9
citations