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Zhenhua Quan · Study

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Zhenhua Quan

1 works· latest 2023· 1 institutionscluster: provisionalORCID 0009-0002-5834-2559

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The impact of mascot attributes on sponsorship effectiveness the case of “Bing Dwen Dwen” at the Beijing winter Olympics2023 · 8 citations

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The impact of mascot attributes on sponsorship effectiveness the case of “Bing Dwen Dwen” at the Beijing winter Olympics

Asia Pacific Journal of Marketing and Logistics·2023·2 authors

8citations