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Jason Keith Bonaga · Study

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Jason Keith Bonaga

1 works· latest 2024· 1 institutionscluster: provisional

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The mediating role of customer loyalty on the effect of celebrity endorsement to impulse buying behavior2024 · 5 citations

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The mediating role of customer loyalty on the effect of celebrity endorsement to impulse buying behavior

Jurnal Fokus Manajemen Bisnis·2024·5 authors·Open access

5citations