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Yu Yingchen · Study

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Yu Yingchen

1 works· latest 2018cluster: provisional

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ANTECEDENTS OF CONSUMER-BASED ELECTRONIC RETAIL BRAND EQUITY: AN INTEGRATED MODEL2018 · 9 citations

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ANTECEDENTS OF CONSUMER-BASED ELECTRONIC RETAIL BRAND EQUITY: AN INTEGRATED MODEL

Asian Academy of Management Journal·2018·6 authors·Open access

9citations