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Yuhei Inou · Study
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Yuhei Inou
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· latest 2018
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The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes
2018 · 16 citations
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The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes
Sport Marketing Quarterly
·
2018
·
2 authors
16
citations