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Katia Rumpf · Study

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Katia Rumpf

1 works· latest 2014· 1 institutionscluster: provisional

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Extending downward is not always bad: Parent brand evaluations after brand extension to higher and lower price and quality levels2014 · 31 citations

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Extending downward is not always bad: Parent brand evaluations after brand extension to higher and lower price and quality levels

Journal of Brand Management·2014·3 authors

31citations