Kikelomo Fadilat Anjorin

Most cited in this library

• The role of big data analytics in customer relationship management: Strategies for improving customer engagement and retention2024 · 19 citations
• Harnessing marketing analytics for enhanced decision-making and performance in SMEs2024 · 18 citations
• The influence of consumer behavior on sustainable marketing efforts2024 · 17 citations
• A review of strategic decision-making in marketing through big data and analytics2024 · 16 citations