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George Kyaw‐Myo Aung · Study
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George Kyaw‐Myo Aung
1 works
· latest 2012
· 1 institutions
cluster: provisional
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The purchasing impact of fan identification and sports sponsorship
2012 · 50 citations
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The purchasing impact of fan identification and sports sponsorship
Marketing Intelligence & Planning
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2012
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4 authors
50
citations