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Asha Pankhania · Study

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Asha Pankhania

1 works· latest 2007· 1 institutionscluster: provisional

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Within‐country ethnic differences and product positioning: a comparison of the perceptions of two British sub‐cultures2007 · 16 citations

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Within‐country ethnic differences and product positioning: a comparison of the perceptions of two British sub‐cultures

Journal of Strategic Marketing·2007·3 authors

16citations