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Zhijie Song · Study

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Zhijie Song

1 works· latest 2022· 1 institutionscluster: provisional

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Citations94

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How Do Fresh Live Broadcast Impact Consumers’ Purchase Intention? Based on the SOR Theory2022 · 94 citations

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How Do Fresh Live Broadcast Impact Consumers’ Purchase Intention? Based on the SOR Theory

Sustainability·2022·3 authors·Open access

94citations