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Lijing Zheng · Study

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Lijing Zheng

1 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0002-4548-3048

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Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy2024 · 9 citations

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Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy

Psychology and Marketing·2024·1 author

9citations