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Chao Fan · Study
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Chao Fan
1 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0003-4956-7764
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Telling more or less? The impact of blank-leaving narrative style on story immersion and brand attitude
2023 · 6 citations
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Telling more or less? The impact of blank-leaving narrative style on story immersion and brand attitude
Journal of Product & Brand Management
·
2023
·
3 authors
·
Open access
6
citations