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Yufei Zhang · Study

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Yufei Zhang

6 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0003-0747-8915

h-index6

i106

Citations503

Works here6

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Most cited in this library

Antecedents and Consequences of Customer Satisfaction: Do They Differ Across Online and Offline Purchases?2018 · 331 citations
Brand portfolio coherence: Scale development and empirical demonstration2017 · 47 citations
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance2018 · 41 citations
Information Search and Product Returns Across Mobile and Traditional Online Channels2021 · 34 citations
To exploit or explore? The impact of crowdfunding project descriptions and backers’ power states on funding decisions2022 · 27 citations

Works

6 shown

To exploit or explore? The impact of crowdfunding project descriptions and backers’ power states on funding decisions

Journal of the Academy of Marketing Science·2022·4 authors

27citations

Information Search and Product Returns Across Mobile and Traditional Online Channels

Journal of Retailing·2021·6 authors·Open access

34citations

Brand relevance and the effects of product proliferation across product categories

Journal of the Academy of Marketing Science·2020·5 authors

23citations

Antecedents and Consequences of Customer Satisfaction: Do They Differ Across Online and Offline Purchases?

Journal of Retailing·2018·4 authors

331citations

Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance

Journal of Business Research·2018·4 authors

41citations

Brand portfolio coherence: Scale development and empirical demonstration

International Journal of Research in Marketing·2017·3 authors

47citations