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Yu Tian · Study
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Yu Tian
1 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0001-6384-9376
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Optimizing live streaming features to enhance customer immersion and engagement: A comparative study of live streaming genres in China
2024 · 95 citations
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Optimizing live streaming features to enhance customer immersion and engagement: A comparative study of live streaming genres in China
Journal of Retailing and Consumer Services
·
2024
·
2 authors
·
Open access
95
citations