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Jinhee Lee · Study

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Jinhee Lee

3 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0001-6993-1506

h-index3

i103

Citations130

Works here3

19

21

22

Most cited in this library

Green consumer segmentation: consumer motivations for purchasing pro-environmental products2022 · 52 citations
The Effects of Consumers’ Media Exposure, Attention, and Credibility on Pro-environmental Behaviors2019 · 48 citations
The (in)congruency effects of message framing and image valence on consumers’ responses to green advertising: Focus on issue involvement as a moderator2021 · 30 citations

Works

3 shown

Green consumer segmentation: consumer motivations for purchasing pro-environmental products

International Journal of Advertising·2022·2 authors

52citations

The (in)congruency effects of message framing and image valence on consumers’ responses to green advertising: Focus on issue involvement as a moderator

Journal of Marketing Communications·2021·2 authors

30citations

The Effects of Consumers’ Media Exposure, Attention, and Credibility on Pro-environmental Behaviors

Journal of Promotion Management·2019·2 authors

48citations