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Mingliang Chen · Study
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Author
Mingliang Chen
8 works
· latest 2022
· 2 institutions
cluster: provisional
ORCID 0000-0002-5711-1743
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Citations
297
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Most cited in this library
How consumers are affected by product descriptions in online shopping: Event-related potentials evidence of the attribute framing effect
2017 · 112 citations
The Neural and Psychological Basis of Herding in Purchasing Books Online: An Event-Related Potential Study
2010 · 49 citations
Spanning from diagnosticity to serendipity: An empirical investigation of consumer responses to product presentation
2021 · 46 citations
Online low‐key conspicuous behavior of fashion luxury goods: The antecedents and its impact on consumer happiness
2020 · 34 citations
The time course of neural responses to social versus non-social unfairness in the ultimatum game
2018 · 22 citations
Works
8 shown
Don't fall into exquisite poverty: The impact of mismatch between consumers and luxury brands on happiness
Journal of Business Research
·
2022
·
4 authors
·
Open access
16
citations
The cognitive psychological process of brand consumption journey: The perspective of neuromarketing
Advances in Psychological Science
·
2021
·
4 authors
·
Open access
11
citations
Spanning from diagnosticity to serendipity: An empirical investigation of consumer responses to product presentation
International Journal of Information Management
·
2021
·
3 authors
46
citations
Online low‐key conspicuous behavior of fashion luxury goods: The antecedents and its impact on consumer happiness
Journal of Consumer Behaviour
·
2020
·
4 authors
34
citations
The time course of neural responses to social versus non-social unfairness in the ultimatum game
Social Neuroscience
·
2018
·
2 authors
22
citations
How consumers are affected by product descriptions in online shopping: Event-related potentials evidence of the attribute framing effect
Neuroscience Research
·
2017
·
3 authors
112
citations
The Neural and Psychological Basis of Herding in Purchasing Books Online: An Event-Related Potential Study
Cyberpsychology Behavior and Social Networking
·
2010
·
6 authors
49
citations
The Neural and Psychological Basis of Herding in Purchasing Books Online: An Event-Related Potential Study
Cyberpsychology Behavior and Social Networking
·
2009
·
6 authors
7
citations