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Uma Maheswari · Study
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Uma Maheswari
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The mediating role of customer loyalty on the effect of celebrity endorsement to impulse buying behavior
2024 · 5 citations
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The mediating role of customer loyalty on the effect of celebrity endorsement to impulse buying behavior
Jurnal Fokus Manajemen Bisnis
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2024
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5 authors
·
Open access
5
citations