Home/Author

Jung Eun Lee

13 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0001-7807-2838

h-index12

i1012

Citations1,750

Works here13

Most cited in this library

YouTube vloggers' influence on consumer luxury brand perceptions and intentions2016 · 1,033 citations
Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect2018 · 148 citations
Can an intelligent personal assistant (IPA) be your friend? Para-friendship development mechanism between IPAs and their users2020 · 134 citations
Fashion Consumers’ Channel Switching Behavior During the COVID-19: Protection Motivation Theory in the Extended Planned Behavior Framework2021 · 110 citations
Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity2018 · 101 citations

Works

13 shown

The effects of a Disney masstige brand collaboration on perceptions of brand luxury: vertical versus horizontal product line extension strategies

Journal of Product & Brand Management·2022·2 authors

28citations

Identifying and comparing vacant housing determinants across South Korean cities

Applied Geography·2021·4 authors

44citations

Fashion Consumers’ Channel Switching Behavior During the COVID-19: Protection Motivation Theory in the Extended Planned Behavior Framework

Clothing and Textiles Research Journal·2021·3 authors·Open access

110citations

Luxury marketing in social media: the role of social distance in a craftsmanship video

Asia Pacific Journal of Marketing and Logistics·2020·2 authors

32citations

Can an intelligent personal assistant (IPA) be your friend? Para-friendship development mechanism between IPAs and their users

Computers in Human Behavior·2020·3 authors·Open access

134citations

The effects of apparel names and visual complexity of apparel design on consumers' apparel product attitudes: A mental imagery perspective

Journal of Business Research·2019·2 authors

41citations

Plausible versus implausible tensile price claim: Selective accessibility model approach

Psychology and Marketing·2018·1 author

14citations

Fair trade advertising: Influences of information type and emotional appeal congruency

Journal of Marketing Communications·2018·3 authors

32citations

Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect

Fashion and Textiles·2018·2 authors·Open access

148citations

Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity

Journal of Brand Management·2018·3 authors

101citations

An unintended consequence of exaggerated maximum-discount tensile price claims

Journal of Product & Brand Management·2016·2 authors

8citations

YouTube vloggers' influence on consumer luxury brand perceptions and intentions

Journal of Business Research·2016·2 authors

1,033citations

High versus low online price discounts: effects on customers’ perception of risks

Journal of Product & Brand Management·2014·2 authors

25citations