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Haiyang Yang · Study
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Author
Haiyang Yang
17 works
· latest 2024
· 4 institutions
cluster: provisional
ORCID 0000-0003-3029-5201
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Citations
1,029
Works here
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Most cited in this library
How an Epidemic Outbreak Impacts Happiness: Factors that Worsen (vs. Protect) Emotional Well-being during the Coronavirus Pandemic
2020 · 246 citations
The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity
2018 · 179 citations
For Whom Is Parting With Possessions More Painful?
2010 · 139 citations
Pursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation
2015 · 75 citations
How Resource Scarcity Influences the Preference for Counterhedonic Consumption
2021 · 65 citations
Works
17 shown
The Genesis Effect: Digital Goods in the Metaverse
Journal of Consumer Research
·
2024
·
1 author
45
citations
How Resource Scarcity Influences the Preference for Counterhedonic Consumption
Journal of Consumer Research
·
2021
·
2 authors
65
citations
Multi-Feature Input Deep Forest for EEG-Based Emotion Recognition
Frontiers in Neurorobotics
·
2021
·
4 authors
·
Open access
62
citations
Preference for Practical versus Theoretical Knowledge: Conceptualization and Consumer Behavior Predictions
Emerald Group Publishing Limited eBooks
·
2020
·
3 authors
·
chapter
1
citations
How an Epidemic Outbreak Impacts Happiness: Factors that Worsen (vs. Protect) Emotional Well-being during the Coronavirus Pandemic
Psychiatry Research
·
2020
·
2 authors
·
Open access
246
citations
The Feeling of Not Knowing It All
Journal of Consumer Psychology
·
2019
·
4 authors
8
citations
The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity
Journal of Marketing Research
·
2018
·
3 authors
179
citations
THE VISUAL ASYMMETRY EFFECT: AN INTERPLAY OF LOGO DESIGN AND BRAND PERSONALITY ON BRAND EQUITY
Journal of Marketing Research
·
2018
·
3 authors
39
citations
How Counterfeits Infect Genuine Products: The Role of Moral Disgust
Journal of Consumer Psychology
·
2018
·
4 authors
·
Open access
35
citations
Un marco para elecciones más saludables: el triángulo de decisiones caliente-frío
Harvard-Deusto business review
·
2016
·
7 authors
0
citations
Pursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation
Journal of Consumer Research
·
2015
·
3 authors
75
citations
The Hot–Cold Decision Triangle: A framework for healthier choices
Marketing Letters
·
2012
·
7 authors
·
Open access
36
citations
Unconscious creativity: When can unconscious thought outperform conscious thought?
Journal of Consumer Psychology
·
2012
·
4 authors
60
citations
For Whom is Parting with Possessions More Painful? Cultural Differences in the Endowment Effect
SSRN Electronic Journal
·
2012
·
8 authors
·
preprint
·
Open access
20
citations
Owning More can Feel Worse than Owning Less
PsycEXTRA Dataset
·
2011
·
3 authors
·
dataset
1
citations
For Whom Is Parting With Possessions More Painful?
Psychological Science
·
2010
·
8 authors
139
citations
Consumer Decision Making
Wiley International Encyclopedia of Marketing
·
2010
·
2 authors
·
other
18
citations