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Hong Zhao · Study
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Author
Hong Zhao
1 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0001-5448-8775
Works
1 shown
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit
Journal of Marketing
·
2023
·
4 authors
·
review
·
Open access
60
citations