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Joo Young Kim · Study

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Joo Young Kim

2 works· latest 2007· 2 institutionscluster: provisionalORCID 0000-0002-7832-2945

h-index2

i102

Citations100

Works here2

03

07

Most cited in this library

Assessing the Influence of Gender and Sexual Self-Schema on Affective Responses to Sexual Content in Advertising2007 · 63 citations
Communication message strategies for brand extensions2003 · 37 citations

Works

2 shown

Assessing the Influence of Gender and Sexual Self-Schema on Affective Responses to Sexual Content in Advertising

Journal of Current Issues & Research in Advertising·2007·2 authors

63citations

Communication message strategies for brand extensions

Journal of Product & Brand Management·2003·1 author

37citations