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Hyunjoo Lee · Study
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Hyunjoo Lee
1 works
· latest 2019
· 1 institutions
cluster: provisional
ORCID 0000-0002-4538-9086
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Smartphone preferences and brand loyalty: A discrete choice model reflecting the reference point and peer effect
2019 · 90 citations
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Smartphone preferences and brand loyalty: A discrete choice model reflecting the reference point and peer effect
Journal of Retailing and Consumer Services
·
2019
·
3 authors
90
citations