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Zhao Ping · Study

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Zhao Ping

9 works· latest 2020· 2 institutionscluster: provisionalORCID 0000-0003-2955-8916

h-index8

i107

Citations344

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Most cited in this library

Tweeting as a Marketing Tool: A Field Experiment in the TV Industry2017 · 146 citations
Functional forms of the satisfaction–loyalty relationship2010 · 63 citations
Is money really the root of all evil? The impact of priming money on consumer choice2013 · 43 citations
From brain variations to individual differences in the color–flavor incongruency effect: A combined virtual reality and resting-state fMRI study2020 · 39 citations
Is it simply a matter of managerial competence? Interpreting Chinese executives’ perceptions of crisis management2009 · 18 citations

Works

9 shown

From brain variations to individual differences in the color–flavor incongruency effect: A combined virtual reality and resting-state fMRI study

Journal of Business Research·2020·3 authors

39citations

Warmer or cooler: the influence of ambient temperature on complex choices

Marketing Letters·2018·3 authors

9citations

Tweeting as a Marketing Tool: A Field Experiment in the TV Industry

Journal of Marketing Research·2017·4 authors·Open access

146citations

Environmental marketing strategy effects on market-based assets

Total Quality Management & Business Excellence·2013·4 authors

14citations

Is money really the root of all evil? The impact of priming money on consumer choice

Marketing Letters·2013·3 authors

43citations

Exploration & Practice of Training Pattern of Tourism Specialties in Vocational Colleges——A Case of Taiyuan University

Kyouikugaku no kenkyuu to jissen·2011·1 author

0citations

Functional forms of the satisfaction–loyalty relationship

International Journal of Research in Marketing·2010·4 authors·Open access

63citations

Is it simply a matter of managerial competence? Interpreting Chinese executives’ perceptions of crisis management

Public Relations Review·2009·3 authors

18citations

Do the size of consideration set and the source of the better competing option influence post-choice regret?

Motivation and Emotion·2009·3 authors

12citations